Dilijan · Tavush · Republic of Armenia

Investment case · 2026 → 2035

$3M for 90% of the night layer of the Dilijan creative peak

DeepWhite is raising $3.0M to build a Moment Factory Astra Lumina immersive night walk on a dedicated forest plot south of the AMPEAK Ropeway. The asset pays back in 3.4 years (Base) and lifts the underwriting of the entire Ampér ecosystem — turning a half-day stop in Dilijan into a 2-day destination.

$3.0Mtotal investment · 90% equity

3.4 yrspayback period · Base case

49%project IRR · Base case

Jul 2027start of revenue

Payback period

0.0years

discounted 0.0y

Time until cumulative cash flow turns positive. Your $3M is fully returned by Year 4 in the Base case.

Project IRR

0.0%

annualised return · incl. terminal value

The annualised return of the cash flows over the project life. Higher = better. Treats the asset as a perpetuity after Year 9.

NPV

0K USD

today's value · 20% discount · incl. TV

Today's value of all future cash flows net of the $3M CAPEX. Positive NPV ⇒ the project creates value above the 20% hurdle.

Visitors / yr (peak)

share of ropeway tourists 0%

Annual Astra Lumina visitors at the peak year (2028). The other ~70% of ropeway tourists provide the demand cushion.

01 · The ecosystem

A creative peak is taking shape in Dilijan

Ampér master plan + AMPEAK Ropeway + four districts. $8.1M private capital already committed since 2018.

02 · The gap

No reason to stay overnight

Visitors come, ride the ropeway, leave by sunset. The wider project needs a night anchor to lift average stay and spend.

03 · The fix

Astra Lumina by Moment Factory

A 1 km enchanted night walk through 8 zones. Light-touch, no capital construction — fits the restricted forest plot south of ST.2.

04 · The deal

$3M for 90% equity

DeepWhite originates, structures and operates (10% + management fees). Payback 3.4 yrs (Base), IRR 49% incl. TV.

Investment ask · what we need, when

Investment ask $3.0M total · drawn in two tranches over 12 months

+ $0.2M / yr ongoing
maintenance CAPEX

Total project investment

$3.0M

Construction $2.5M + Land $0.5M. 100% funded by the investor in exchange for 90% equity in the Moment Factory Dilijan SPV. DeepWhite holds 10% (option to increase with operational performance) and operates the asset.

Capital schedule

Jul 2026 Tranche 1 — start of construction. Land + first 6 months of build. $1.75M
Jan – Jul 2027 Tranche 2 — completion of construction, content production, soft launch. $1.35M
Year 2 → 10 Maintenance CAPEX — paid out of operating cash flow. $0.2M/yr

Boundaries of the deal

What you invest in Moment Factory only · the wider Ampér ecosystem is the context, not the asset

▶ This investment

Moment Factory · Astra Lumina at Dilijan

The asset you take 90% equity in. Built on a dedicated forest plot south of AMPEAK ST.2. Operates as a separate SPV.

1 – 1.5 km Astra Lumina enchanted night walk (8 zones + welcome + photobooth)
Soft infrastructure only — paths, lighting, sound, content, technical room
Dedicated forest plot at 40.738060, 44.874025 (~20 acres)
Moment Factory creative, technical & production scope
$3.0M project CAPEX + $0.2M / yr maintenance
Operating margin ~85% · 600 – 800 guests / hour capacity

Adjacent — not in this deal

The wider Ampér Creative Peak

The ecosystem that surrounds the asset. Already in motion — funded separately. Your asset benefits from it without taking its risk.

AMPEAK Ropeway — ST.1 Dilijan Center → ST.2 View Park → AMPER District
Touristic District — Bears & Deers Mountain Gastro Pub, hospitality
Cultural & Design District — Three Apples Books & Coffee, Artoon Cultural Center
View Park / Plateau Viewing Park · Gifted
$8.1M private capital already committed in Takhta (Ampér) district 2018 – 2023
Strategic investor here participates in the ropeway project in parallel

Headline metric · for decision-makers

Payback in 3.4 years your $3M comes back fully before Year 4

Base · 3.4 yrs
Optimistic · 2.3 yrs

Payback period · Base case

3.4years

Cumulative cash flow turns positive in Year 4 (2029). After that point every USD of operating cash flow is investor return. Discounted payback (after 20% cost of capital): 5.0 years. Optimistic scenario: 2.3 yrs.

Timeline of your $3M

2026
tranche 1

2027
launch

Year 4 · Break-even

2035
+$5.2M

CAPEX Cash recovery Pure profit

Where it sits

Where Moment Factory sits in the Ampér master plan

Full interactive map
on the Site & Map tab

Ampér master plan

4 districts · 1 ropeway · 1 night walk

The AMPEAK Ropeway connects Dilijan Center to the Takhta settlement. Moment Factory anchors the eastern end of the route — the only night attraction in the system.

Authoritative geography from the Ampér Creative Peak master plan, 2024. The Moment Factory plot is intentionally separated from the other districts: it sits in the forest with no capital-construction infrastructure around it.

User journey · how a visitor uses the ecosystem

A day in Ampér half-day visit → 2-day destination · Moment Factory makes the night

Step 01 · Daytime

Arrival in Dilijan

99 km · 1.5 h from Yerevan. Check in at the Cultural & Design District: hotels, F&B, books, design shops.

Cultural & Design District~1 h

Step 02 · Afternoon

AMPEAK Ropeway up

From ST.1 the ropeway climbs to ST.2 (View Park) and on to AMPER District. View, café, light walk in the touristic district.

ST.1 → ST.2 → AMPER~2 h

Step 03 · Evening · your asset

Astra Lumina walk

After sunset, a 1 – 1.5 km enchanted multimedia walk through 8 zones in the forest plot south of ST.2. Mood: dramatic, cinematic, finale.

Moment Factory plot45 – 60 min

Step 04 · Overnight

Stay & spend

Hotel / B&B in the village. Average stay extends from half-day to 2+ days. Local F&B, retail and lodging benefit from the night anchor.

AMPER District1 – 2 nights

Why this asset

Three reinforcing forces why Moment Factory is the right anchor for Dilijan

Force 01

Anchor for the Dilijan ropeway

The ropeway needs a destination at its eastern end. A Moment Factory experience is the highest-yield, lowest-footprint anchor available — it adds a reason to stay overnight without compromising the natural landscape.

→ night extends Ampér
past sunset

Force 02

Restricted land, perfect fit

The plot south of ST.2 has a restriction on capital construction. Moment Factory's Astra Lumina format requires only soft infrastructure (paths, lights, sound) — ideal under that restriction and aligned with Dilijan National Park.

0 heavy capital
construction required

Force 03

Lifts the ropeway underwriting

An evening immersive walk creates an overnight reason to visit. Tourist density, average spend and ropeway ticket capture all rise — so this single asset improves the financial model of the wider Ampér project, where the investor participates in parallel.

↑ wider-project
cashflow uplift

Headline economics · Base case

$3M in, ~$5.2M cumulative cash by Year 9

Switch to Financial Model tab
for full scenario controls

Cumulative cash flow vs CAPEX

Project crosses zero between Year 3 and Year 4 (Base). By Year 9 cumulative cash is ~$5.2M (Base) / ~$10.7M (Optimistic).

CAPEX of $3M is fully drawn over 12 months from Jul 2026 to Jul 2027. Maintenance CAPEX of $0.2M / yr begins from Year 2.

Headline numbers · Base case

Project investment (Year 0)$3.1M
Total CAPEX (incl. maintenance)$4.7M
Peak revenue (2028)$1.96M
Operating margin (steady)85%
Payback period3.4 yrs
Discounted payback5.0 yrs
IRR · 10-year project only33.6%
IRR · incl. terminal value49.0%
NPV · incl. terminal value (K USD)3,142

What these numbers mean

Payback period

Years to recover the $3M CAPEX from cumulative operating cash flow. Lower = your money comes back faster.

IRR

The annualised rate of return that makes NPV = 0. Compare it to your cost of capital (20% used in the model) — higher means the project clears the hurdle.

NPV

Today's value of all future cash flows minus the CAPEX, discounted at 20%. Positive NPV = value created above the hurdle rate.

Terminal value (TV)

The value of cash flows past Year 9, modelled as a perpetuity growing at 4%. "Incl. TV" treats the asset as a going concern rather than ending in 2035.

Next steps · for the investor

From here to launch three steps over the next 9 – 14 months

ba@deepwhite.am

Q2 – Q3 2026 · now

Letter of Intent

Indicative term sheet, $3M commitment, 90 / 10 equity, governance basics. SPV registered in Armenia. DeepWhite leads documentation.

Sign LOI→

Q3 2026

Moment Factory Initiation Phase

4–6 person MF team comes on-site. 6–8 weeks. Site survey, technical feasibility, visitor path layout, creative deck. Cost €50–65K, paid by SPV.

Kick off→

Q4 2026 → Jul 2027

Build & launch

Tranche 1 drawdown, construction. Tranche 2 in early 2027, content production, soft launch. Public opening summer 2027 — revenue starts.

Launch→

Moment Factory · Astra Lumina

Astra Luminaan enchanted night walk among the stars

The format chosen for Dilijan: Moment Factory's Astra Lumina — a 1–1.5 km immersive multimedia walk through eight emotional zones, paced over 45–60 minutes, designed for forest sites without heavy construction.

About Moment Factory

One studio, the team behind Astra Lumina

HQ Montréal
Offices in Paris, NY, Tokyo, Singapore

400

Employees

Years in business

525

Productions

Global offices

Headquartered in Montréal with offices in Paris, Tokyo, New York and Singapore. Notable collaborations: Changi Airport Terminal 4, Foresta Lumina, Jacques Cartier Bridge Lights, The Forum Shops at Caesars Palace, Super Bowl Halftime with Madonna, AURA at Notre-Dame Basilica, Disney Shanghai opening gala. The Lumina series of enchanted night walks is the most relevant body of work for Dilijan — Astra Lumina is the format we've selected.

Why Astra Lumina for Dilijan

Light-touch infrastructureyes
Compatible with restricted plotyes
Forest / nature site formatnative fit
FormatAstra Lumina
Path length1–1.5 km
Capacity600–800/h
Ticket price€20–35

The chosen format · Astra Lumina

What is Astra Lumina an enchanted night walk among the stars

8 zones · welcome area
+ photo booth

Astra Lumina is Moment Factory's enchanted night walk inspired by the cosmos and the stars. Visitors enter through an archway portal and progress through eight emotional zones, each with a different multimedia language — sound, light, video, scenography, special effects. The path is custom-fit to the host site.

The 8 zones · Astra Lumina

8 zones, one journey welcome area → 8 zones → photo booth

~45 – 60 min
per visitor

Welcome Area

Gathering point, ticketing, briefing. The threshold to the cosmos.

Gathering · Threshold

Astra Archway

A glowing portal opens the journey, drawing visitors into the night.

Mysterious · Alluring · Portal

Forest of Falling Stars

Suspended lights cascade through the canopy — the first emotional peak.

Exciting · Dramatic · Inspiring

Cosmic Choir

A soundscape of voices and orbs synced to the night.

Musical · Ethereal · Emotional

Stardust Rays

Beams of light from a central source — playful, immersive, lively.

Enchanting · Impressive · Lively

Stellar Visions

A cinematic constellation. The mid-walk crescendo.

Cinematic · Mesmerising · Stunning

Celestial Trail

A reflective passage between peaks — pause, listen, breathe.

Contemplative · Beautiful · Calming

Astral Genesis

The sky opens, hypnotic, with the universe coming into being.

Hypnotic · Breathtaking · Inspirational

Rise of the Stars

The grand finale — sky, sound and light merge in a single elevation.

Grand Finale · Mindbending · Elevating

Photobooth

Closing keepsake. Visitors capture the experience, share it.

Closing · Souvenir · Share

Map, zone sequence and pathway are adapted to the client's site by Moment Factory's team. Source: Astra Lumina executive presentation, March 2024 (Moment Factory × DeepWhite proposal).

Pathway · indicative

The pathway a continuous loop, walked once, after sunset

Astra Lumina · pathway

Welcome → 8 zones → Photobooth~1.0 – 1.5 km · 45 – 60 minutes per visitor

Indicative Astra Lumina pathway. The actual route is laid out by Moment Factory's team during the Initiation Phase based on the topography of the Dilijan plot south of AMPEAK ST.2. The path is a continuous loop — visitors walk it once, after sunset.

Emotional curve · how the experience unfolds

Emotional curve two peaks · paced over 45 – 60 minutes

8 zones · paced
like a film score

Each of the 8 zones occupies a position on the emotional curve. The two peaks — Z2 Forest of Falling Stars and Z5 Stellar Visions — are where Moment Factory builds the most cinematic moments; Z8 Rise of the Stars is the grand finale. Quieter zones (Z1, Z3, Z6) are deliberate breaks. Source: Astra Lumina executive presentation, March 2024.

Key parameters · Astra Lumina

Key parameters site, experience and budget

Source: Moment Factory ×
DeepWhite proposal, May 2024

1 – 1.5 km

Length of path

45 – 60 min

Duration of experience

600 – 800

Guests / hour

€20 – 35

Ticket price

Budget & revenue model

Moment Factory scope · project price€2.2 – 2.6M
Client scope · pre-opening costs€500K – 1.3M
Initiation Phase fee€50 – 65K
MF yearly royalty · gross income5 – 10%
MF yearly royalty · net ticket / F&B / merch15%
Design capacity600 – 800 / hour
Ticket price (Astra Lumina)€20 – 35
Operational staff (nightly)12 – 20
Revenue streamsTickets · F&B · merch · derivative

Project price covers creative services, technical services & custom fabrication, equipment & transportation and project management — but excludes Moment Factory travel fees and accommodations. Pre-opening costs (client side) cover financing, permits, on-site project management, marketing & ticketing, derivative product. All figures preliminary and confidential, in EUR, based on North-American industry standards. Source: Moment Factory × DeepWhite, Initiation Phase Proposal, May 2024.

How Astra Lumina lifts a destination

Increase appeal & boost revenues — direct + indirect

Generate direct & indirect revenue + benefits for local stakeholders
Broaden visitor demographics, including families & diverse cultures
Extend operating hours and diversify a site's offering
Inspire day / evening trips and overnights
Enhance a site's experiential value & a destination's brand
Elevate local job creation to ensure financial & economic sustainability
Increase social media presence and reach

Moment Factory's Lumina Night Walks employ multimedia storytelling to leverage and enhance natural sites — to increase visitorship, engagement, and renown.

Case study · Alta Lumina (Les Gets, France)

Alta Lumina a Lumina-class proof point for Astra Lumina in Dilijan

12th enchanted Lumina
1 km · French Alps

Alta Lumina (Les Gets) is the closest Lumina-class precedent: 1 km mountain night walk in a small ski-village. 2/3 of visitors knew about it before arriving. 3/4 said it was an important factor in their decision to visit Les Gets. 1/3 stayed overnight specifically because of the experience. Brand recognition: 40% social media, 28% friends/relatives, 26% internet search, 17% advertising. NPS 75+.

Next steps · Initiation Phase

From here to launch a 6 – 8 week initiation phase

Initiation Phase · scope of work

Prior to deep-diving into the project,
we propose to conduct an Initiation Phase.

A 4 – 6 person team from Moment Factory visits Dilijan, runs a technical feasibility of the plot, sketches the visitor path and produces a creative deck for Astra Lumina at this site. The output is the document that becomes the roadmap of the project. Once approved, the full project launches.

Site visit and project evaluation
Technical feasibility evaluation
Lay out of a potential visitor path
Creative deck outlining the Astra experience
Preliminary expenditure structure
Preliminary work schedule
Final presentation

Budgetary parameters

Initiation Phase fee

€50 – 65K

Moment Factory scope. Excludes travel and accommodations.

Duration

6 – 8 weeks

From site visit to final presentation.

Team on site

4 – 6

Moment Factory team members.

Output

1 deck

Project roadmap. Approval unlocks the full Astra Lumina build.

Source: Moment Factory × DeepWhite, Initiation Phase Proposal, May 2024. Information confidential. All figures in EUR, based on North-American industry standards; final scope and pricing to be revised and confirmed during the Initiation Phase.

Ampér · Creative Peak — concept in Dilijan

One destination,three layers — ropeway, village, immersive walk

Powered by DeepWhite. The Ampér master plan envisions Dilijan as a creative peak: village + park + heritage + immersive multimedia. Moment Factory completes the night layer.

Value proposition · why Ampér + Moment Factory

Four pillars tourism · culture · transport · environment

Source: Ampér Creative Peak
master plan, 2024

01 · Tourism

Tourism

The cluster development of AMPER district will give the city iconic facilities — AMPEAK ropeway, Touristic District and Moment Factory (the immersive park in the forest). Together they extend the stay of tourists, offer modern entertainment, and turn tourist flow into a multi-seasonal year-round product.

AMPER District AMPEAK Ropeway Touristic District Moment Factory

02 · Culture

Culture

Design district and Artoon Cultural Center become the centre of art and culture — the revival of nostalgic legacy of intellectual and culturally enriched Dilijan of the past. Two blocks within the neighbourhood, with ground floors and the central street, are exclusively designated for creation in its broadest sense.

Design District Artoon Cultural Center

03 · Transport

Transport

AMPEAK ropeway becomes a link not only between the main objects of the city, such as Central Park and Takhta district, but also the subject of coordination and interaction between the main current and future stakeholders of the city — a new transit spine for Dilijan.

AMPEAK Ropeway

04 · Environment

Environment

AMPEAK ropeway is ecological-friendly and reduces use of cars and buses by zoning eco-friendly areas in the city. Moment Factory entertainment, being modern and trendy, establishes the connection between human leisure and nature without harming the current ecological infrastructure. Viewing Park attracts locals and tourists without affecting the natural landscape.

AMPEAK Ropeway Moment Factory Viewing Park

Master plan · architectural vision

Five principles light-touch, nature-led, year-round

All five principles are
compatible with Astra Lumina

Public space design priority

Emphasis on the thoughtful design of public spaces — squares, streets, ground floors — as the framework that ties the project together.

Dissolution into nature

Prioritising interaction with the natural environment, given the strategic location between the City and the National Park. The architecture recedes; the forest leads.

Development vision

A harmonious blend of public, commercial and social components — to be developed at a moderate scale that fits the topography and the existing village fabric.

Holistic approach

Commitment to the development of all communities of the site — people, birds, animals, plants, minerals — as one ecosystem to be preserved and enhanced together.

Recycling & waste sorting

Proactive recycling on site, focus on energy conservation. Green spaces infiltrate roofs, terraces and balconies during landscape architecture.

Existing private commitment · 2018 – 2023

$8.1M already invested private commitment in Takhta (Ampér) district

Source: Ampér Creative Peak
master plan, 2024

Total private investment 2018 – 2023

$8.1M

Private capital already committed to Takhta (Ampér) district between 2018 and 2023, of which the major lines are detailed on the right. The infrastructure base is in place — Moment Factory adds the night layer.

Social infra (since 2020)

$850K

Cultural · Park · Touristic

$600K

Ampeak Ropeway

$250K

Other district investments

$6.4M

Headline private capital already committed to the Ampér / Takhta district. Lines shown are the principal allocations communicated in the Ampér master plan; "Other district investments" is the residual to reach the $8.1M headline. Figures reflect the cumulative private capital deployed between 2018 and 2023.

Financial model

Financial model Base-case vs Optimistic

Source: 20260504 Moment Factory.xlsx
DeepWhite, May 2026

Scenario

tourist share 35% · price $15 Operating margin 85% CAPEX $3.0M (project) · $4.7M (incl. maint.) IRR with TV: 49%

Tourist flow Dilijan total vs Moment Factory visitors

Tourist flow to Dilijan grows ~10%/yr after the cable car launches, with a one-time 50% boost in the launch year. Moment Factory captures a declining share (35% → 5%) — a conservative ramp-down assumption.

Revenue / Operating profit margin held at 85%

Revenue peaks in year 2 then gradually declines as share normalises. Operating margin held flat at 85% by design (low fixed cost base — content, sound, light, paths).

Cumulative cash flow

CAPEX (in Year 0) is recovered before Year 4. Cumulative cash by Year 9.

Scenario comparison

Optimistic increases tourist share start (35% → 50%) and ticket price ($15 → $20).

IRR with TV · Base49.0%
IRR with TV · Opt73.6%
NPV with TV · Base (K USD)3,142
NPV with TV · Opt (K USD)6,485
Payback · Base3.4 yrs
Payback · Opt2.3 yrs

Model assumptions

Source: Inputs sheet of the financial model.

Project start01.01.2026
Construction period12 months
Revenue start01.07.2027
CPI4%
VAT20%
Discount rate20%
Growth rate (TV)4%
Corporate income tax18%
DeepWhite mgmt fee (constant)10%
DeepWhite mgmt fee (additional)5%

P&L · Year-by-year

Profit & loss 2026 → 2035 · K USD

Stacked bars show Revenue and Operating Profit (K USD); the line shows Net Profit margin (%). Switch the scenario above to see how the curve shifts. Note: Moment Factory's official Astra Lumina ticket range is €20–€35 (~$22–$38). The financial model uses $15 (Base) / $20 (Optimistic) for conservatism.

Authoritative site map · from the Ampér master plan

Ampér Ropeway site plan districts & the Moment Factory plot

Source: Ampér Creative Peak
master plan, 2024

The Ampeak Ropeway connects Dilijan Center to the Takhta settlement and the National Park, bringing visitor flows to and through the Ampér neighbourhood. The Moment Factory destination entertainment will create a special attraction for tourists in the forest, up in the Takhta district. Using the immersive multimedia environment, the project can combine the nature and entertainment, bringing new opportunities for stay in Dilijan, especially in the evening times.

The four districts of Ampér

Four districts, one route cultural & design · view park · touristic · forest entertainment

The Ampér master plan organises Dilijan into four anchored districts along the ropeway: Cultural & Design District (residentials · Three Apples Books & Coffee · Artvoyn Cultural Center) · Plateau Viewing Park (View Park · Gifted) · Touristic District (Bears & Deers · Mountain Gastro Pub · Station 2) · Forest Entertainment District (Moment Factory). The Moment Factory plot anchors the eastern end of the route, beyond Station 2, in the forest.

Geographic overview · interactive

Geographic overview interactive — drag, zoom, click

99 km from Yerevan
190 km from Tbilisi

Dilijan · Interactive Map

Ampér ropeway + MF plot · indicative

Yellow = the Ampér ropeway, running west → east through Dilijan to the Takhta district. Purple = Moment Factory plot at the eastern end. The exact alignment is in the Ampér master plan above — this map is a geographic overview only.

Ampér Ropeway · ST.1 → ST.2 → AMPER District

Stations & AMPER District

Moment Factory · Astra Lumina plot

Coordinates: AMPEAK ST.1 — 40.741141, 44.868481 · AMPEAK ST.2 — 40.740028, 44.876145 · AMPER District — 40.741000, 44.877120 · Moment Factory · Astra Lumina — 40.738060, 44.874025. Map tiles by CartoDB / Esri World Imagery.

AMPEAK · ST.1

Dilijan Center base station

Lat40.741141
Lon44.868481
DistrictCultural & Design
Functionarrival

AMPEAK · ST.2

Mountain station plateau / view park

Lat40.740028
Lon44.876145
DistrictTouristic
Connects toMF plot

AMPER District

Touristic cluster end of ropeway

Lat40.741000
Lon44.877120
UseF&B · stay
Anchor tenantsBears & Deers · Gastro Pub

Moment Factory

Astra Lumina forest, south of ST.2

Lat40.738060
Lon44.874025
Restrictionno capital build
FormatAstra Lumina

Wider context

Dilijan in the region 99 km Yerevan · 190 km Tbilisi

Dilijan sits in northern Armenia between Yerevan (1.5 h drive) and Tbilisi (3 h). Lake Sevan and Vanadzor are within 30–60 minutes. The natural catchment is Yerevan + Tbilisi + the Sevan / Vanadzor / Gyumri tourist circuit.

Deal structure · preliminary

Deal structure 90% Investor · 10% DeepWhite

Subject to definitive
documentation

Equity split

90 / 10

Investor · DeepWhite

Strategic investor (Armenia)

Lead equity · 100% of CAPEX

Funds the full $3M project CAPEX. Operates in parallel as a participant in the Dilijan Ropeway project.

DeepWhite

Sponsor & operator · option to scale up

Originates and structures the deal, drives Moment Factory engagement, manages the asset (10% + 5% mgmt fees). Option to grow share based on operational performance.

Project readiness · For decision-makers

Readiness timeline 2 of 7 milestones de-risked · investment case in progress

Q2 2026
active investor outreach

Today · May 2026

2024

Ampér concept

May 2024

Moment Factory contact

May 2026

Investment case

H2 2026

Investor commit

Jul 2026

Construction start

Jul 2027

Launch

2030+

Maturity

Done

2024

Ampér Creative Peak concept

Master plan and architectural vision for Dilijan as a creative peak — village, parks, pedestrian route, view-park.

ConceptDeepWhite

Done

May 2024

Moment Factory engagement

Initiation phase proposal received from Moment Factory. Astra Lumina identified as the candidate format.

PartnerMF · Initiation

In progress

May 2026

Investment case · DeepWhite

Financial model, this dashboard and the deal structure prepared for investor outreach.

CapitalDecision phase

Upcoming

H2 2026

Investor commitment

Sign-off on the SPA. Equity 90% Investor · 10% DeepWhite. CAPEX schedule kicks off in July.

Capital$3M

Upcoming

Jul 2026

Start of construction

12-month soft-infra build window opens. Paths, lighting, sound, control room. Moment Factory production in parallel.

Build12 mo

Planned

Jul 2027

Launch

First evening walks open. Staffing, calibration, soft launch in summer 2027. Revenue starts H2 2027.

OperationsLive

Projected

2030+

Project maturity

Operating margin ≈ 85%. Cumulative cash ≈ $5.2M (Base) / ~$10.5M (Opt) by Year 9.

Returns85% margin

Strategic context

Why now three windows opening at the same time

Project context

Dilijan ropeway · planninglive
Moment Factory · proposalreceived
Ampér master plan · conceptready
Land plot · forest, south of ropewayidentified
Land restrictionno capital build

What the investor gets

Equity in MF Dilijan90%
Parallel role · ropeway projectco-anchor
Brand · global IPMoment Factory
Operating cashflow · IRR49–74%
Optionality · scale to 2nd attractionyes

Investment summary

Moment Factory × Dilijan — a $3M anchor that lifts the entire ropeway project.

$3.0M project CAPEX · IRR with TV 49–74% · payback 2.3–3.4 years · 85% operating margin. 90% Investor · 10% DeepWhite.

$3M for 90% of the night layer of the Dilijan creative peak

Investment ask $3.0M total · drawn in two tranches over 12 months

What you invest in Moment Factory only · the wider Ampér ecosystem is the context, not the asset

Moment Factory · Astra Lumina at Dilijan

The wider Ampér Creative Peak

Payback in 3.4 years your $3M comes back fully before Year 4

Where Moment Factory sits in the Ampér master plan

A day in Ampér half-day visit → 2-day destination · Moment Factory makes the night

Arrival in Dilijan

AMPEAK Ropeway up

Astra Lumina walk

Stay & spend

Three reinforcing forces why Moment Factory is the right anchor for Dilijan

Anchor for the Dilijan ropeway

Restricted land, perfect fit

Lifts the ropeway underwriting

$3M in, ~$5.2M cumulative cash by Year 9

Cumulative cash flow vs CAPEX

What these numbers mean

From here to launch three steps over the next 9 – 14 months

Letter of Intent

Moment Factory Initiation Phase

Build & launch

Astra Luminaan enchanted night walk among the stars

One studio, the team behind Astra Lumina

What is Astra Lumina an enchanted night walk among the stars

8 zones, one journey welcome area → 8 zones → photo booth

Welcome Area

Astra Archway

Forest of Falling Stars

Cosmic Choir

Stardust Rays

Stellar Visions

Celestial Trail

Astral Genesis

Rise of the Stars

Photobooth

The pathway a continuous loop, walked once, after sunset

Welcome → 8 zones → Photobooth~1.0 – 1.5 km · 45 – 60 minutes per visitor

Emotional curve two peaks · paced over 45 – 60 minutes

Key parameters site, experience and budget

Site & experience

Budget & revenue model

Increase appeal & boost revenues — direct + indirect

Alta Lumina a Lumina-class proof point for Astra Lumina in Dilijan

From here to launch a 6 – 8 week initiation phase

Prior to deep-diving into the project,we propose to conduct an Initiation Phase.

One destination,three layers — ropeway, village, immersive walk

Four pillars tourism · culture · transport · environment

Tourism

Culture

Transport

Environment

Five principles light-touch, nature-led, year-round

Public space design priority

Dissolution into nature

Development vision

Holistic approach

Recycling & waste sorting

$8.1M already invested private commitment in Takhta (Ampér) district

Financial model Base-case vs Optimistic

Tourist flow Dilijan total vs Moment Factory visitors

Revenue / Operating profit margin held at 85%

Cumulative cash flow

Scenario comparison

Model assumptions

Profit & loss 2026 → 2035 · K USD

Ampér Ropeway site plan districts & the Moment Factory plot

Four districts, one route cultural & design · view park · touristic · forest entertainment

Geographic overview interactive — drag, zoom, click

Dilijan Center base station

Mountain station plateau / view park

Touristic cluster end of ropeway

Astra Lumina forest, south of ST.2

Dilijan in the region 99 km Yerevan · 190 km Tbilisi

Deal structure 90% Investor · 10% DeepWhite

Readiness timeline 2 of 7 milestones de-risked · investment case in progress

Why now three windows opening at the same time

Moment Factory × Dilijan — a $3M anchor that lifts the entire ropeway project.

Prior to deep-diving into the project,
we propose to conduct an Initiation Phase.